Media & Entertainment
Cooper Fitch has seen a significant increase in the usage of media…
The media and entertainment industries form a significant part of the services sector in any economy. There are various forms of media including print media which includes newspapers, magazines and other printed publications, digital media, social media and broadcast media covering both television and radio.
In recent years, Cooper Fitch has seen a significant increase in the usage and popularity of some forms of media such as digital media and social media, whereas other channels such as broadcast media and print media have seen a relative decline. This is mostly due to the transformation towards a digital era where the majority of the population are accessing everything they need via the internet.
‘Entertainment’ is a broad term and whilst all the aforementioned forms of media can be used to deliver entertainment to people there are also several other types of businesses that form part of the entertainment industry from theatre and cinema to live concerts, bowling alleys, theme parks as well as live sporting events.
The UAE has always been a hub for the media and entertainment industries…
The Middle East region, in particular, the UAE has always been a hub for the media and entertainment industries. Due to the ease of conducting business as well as there being easy access for international travelers and ample government support in the form of dedicated ‘free zones’ such as the ‘Media City’ and ‘Internet City’ in Dubai, the UAE has seen significant investment from foreign as well as local businesses within this market. Like many other industries, several media outlets have their regional offices based in Dubai.
As part of the ongoing transformation in Saudi Arabia, we have seen a sharp increase in the demand for media and entertainment business complemented by an increase in investment from the public sector. As Saudi works its way towards vision 2030 the demand for media and entertainment business will increase in order to support the surge of tourists and international visitors to the country.
Positions placed by the firm in the GCC in the last 6 months…
- General Management
- C-Level positions
- Media Sales
- Media Production
- Creative Director/ Manager
- Digital Marketing
- Social Media Marketing
- Performance Marketing
- Technology Development/ Back-end support
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