Beyond the airlines and hospitality focus has been an incredible sense of showcasing the culture and heritage of the region to both the local and population and international tourists.  An emphasis on Islamic art, archaeology, museums, book festivals has grown significantly combined with modern entertainment and sporting events such as the Formula 1 which has now been hosted by 4 countries in the GC;UAE, Saudi Arabia, Bahrain and Qatar. Regions such as AlUla in northwestern Saudi Arabia in Madinah and home to Hegra, a UNESCO World Heritage Site. This unique combination of past and present has been a significant driver and will continue to be a long-term driver of economic growth in the region.

The development of new cities, urbanisation and re-development of existing cities, the pursuit of storytelling to the world and the rich history mixed with significant sporting and major events has driven a strong demand for international experts and local cultural experts. The region’s tourism and hospitality sector evidently was significantly impacted by Covid-19 but the rebound has been strong and the region has been a leader in the world in the recovery with tourism & culture a significant guiding point.

Cooper Fitch is well placed to recruit, with more than 20 years’ track record appointing C-Level executives, cultural subject matter experts and heads of functions to a range of tourism developers, public offices, heritage, cruise ships, sporting event experts, hotels and entertainment groups.