Sales & Marketing KSA Salary Guide 2020

Cooper Fitch salary guide for the sales and marketing industry within the Kingdom of Saudi Arabia in 2020. Our research covers FMCG, healthcare, retail, marketing and communications and technical sales and marketing functions. Development of the private sector through Vision 2030 initiatives including construction, commerce and tourism schemes underway in the kingdom, such as Neom, the Riyadh Metro, and the G20 global summit in November have created plenty of employment opportunities for Saudi nationals and expats.

Organisations report that it is much easier to attract expats to work in Saudi Arabia now compared to in previous years, as the economy is buoyant and adjustments are being made to modernise Saudi society. Overall in 2020, Riyadh will continue to be the busiest part of the kingdom for sales and marketing recruitment activity as it is the epicentre of most state-backed projects, followed by Jeddah for marketing and communication roles. Meanwhile, the industrial region of Al Jubail, where most of the oil and gas and manufactuing firms are based, is a hotspot for technical sales roles. The GCC is expected to be the top source market for sales candidates in 2020, followed by Asia and Europe, our experts say.