Sales & Marketing UAE Salary Guide 2020

Companies adopted a cautious approach to hiring sales and marketing professionals in 2019, often extending recruitment processes to bring the right person on board. Market rate salary ranges in this sector were either flat or saw a slight increase as a result, and we expect a marginal increase in 2020 at 1%. However, there are indications of a significant uptick in sales and marketing recruitment in the UAE in 2020 The most significant driver is Expo 2020 Dubai, the international mega-event that runs from October to the following April. It is expected to boost the volume of new hires in this sector by around 2.5% year on year, our experts say.

Dubai will continue to be the busiest part of the UAE for sales and marketing recruitment, but activity in Abu Dhabi is set to pick up by the end of 2019 and into 2020, on the back of government-backed projects to boost the economy. Communications jobs and senior-level sales roles are expected to be among the UAE’s most in-demand sales and marketing roles in 2020. One relatively new characteristic of the sales and marketing outlook is a focus on recruiting staff from within the UAE, or those who otherwise have experience of working in the GCC, rather than sourcing candidates from developed markets. This trend is likely to continue in 2020.